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Thursday, August 4, 2011
Vans Is On The Cutting Edge Of Footwear Design
Vans will be introducing yet another new shoe to their fall footwear lineup - the Vault Penny Loafer LX. Ever since Vans Inc. was started in 1966 they have been making basic skate shoes with simple designs and colorways. Other brands including Nike and Reebok have recently been selling beefed up high top sneakers adorned with flashy eye-popping colors, but Vans has stuck to their roots. Now is their time to shine. Slim, basic shoes have become a staple for footwear enthusiasts over the past year and subtle colors are now back in style. We have seen a change in this direction from the Nike SB line, but the designers at Vans have taken the concept to a whole new level. Instead of becoming complacent and just continuing to sell favorites such as the Authentic, Era and E-street the company has revamped their line and added new clean silhouettes. The OTW collection was introduced about a year ago and has added a new air of class to the company built around action sports. This summer designers at Vans have gone head on into the world of high fashion with their unique takes on classic dress shoes. As I have mentioned in past posts they already have for sale their version of a buck and wingtip sneakers. With more wingtips coming in the near future and now a penny loafer on the horizon Vans has slipped under the radar and into the spotlight. What this company has decided to do is an evolution in style and it will be noticed. They have created some signature models that I think people will begin to embrace and wear on an everyday basis. By purchasing these new styles of Vans you can add a sense of sophistication to your footwear game without looking too dressed up. The new casual look for men is now slimmer and more refined; Vans has taken notice and created shoes that will go well with this more upscale style. They are way ahead of other sneaker companies in terms of innovation. Business casual is the new casual and Vans knows it.
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